Skip to site menu Skip to page content

Toyota global sales down again in April

Third straight month of decline as Middle East disruption and slower sales in China continue.

David Leggett May 28 2026

Toyota has posted a third straight month of global sales decline (year-on-year). Sales in the month versus last year were down by 25% in China and 34% in the Middle East.

Toyota global vehicle sales dropped ​3.1% in April from a year earlier to ⁠849,306 vehicles. Overall overseas sales were down by 7.5% at 699.382 units. A bright spot was April sales in Japan which were up by 24.2% to 149,924 units – a jump impacted by a rebound in demand following earlier postponements made in anticipation of the discontinuation of an environmental performance-based vehicle tax.

China sales for Toyota were down 25.4% at 106,479 units, which Toyota said reflected the ongoing challenging market environment there. Sales in the Middle East plunged 33.7% ‌to ⁠just over 31,000 vehicles.  

In Toyota’s biggest market – the US – April sales were were down 4.6% at 222,378 units. While demand for HEVs and other models remained solid, Toyota said sales declined year-on-year due to a decline following last year’s pre-tariff-driven demand, as well as the impact of the changeover to the all-new RAV4. 

Overall Toyota production in the month of April was up 2% to 831,971 units, as second consecutive month of year-on-year gain.

See also: Toyota widens overseas output cuts as Hormuz blockade hits demand

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close