Stellantis is preparing to direct most of its investment towards Jeep, Ram, Peugeot and Fiat as part of a broader strategic overhaul due to be presented in May, Reuters reported.

The revised long-term plan, expected to be unveiled in Detroit, will place the group’s best-selling and most profitable global marques at the centre of its strategy.

The move comes as CEO Antonio Filosa works on a turnaround plan aimed at helping the carmaker recover market share in both the US and Europe, while also responding to growing competition from Chinese manufacturers in Europe and in developing markets.

In February, Stellantis booked a €22.2bn ($26.32bn) charge tied to a retreat from parts of its electric vehicle (EV) strategy.

As part of the restructuring, the company is reshaping its brand portfolio in an effort to combine scale advantages with a more localised use of marques in different markets.

Brands outside the four priority names, including Citroen, Opel and Alfa Romeo, are expected to receive investment mainly for models developed from technologies already used by the core brands, the report said.

Lower-volume marques are likely to be repositioned as regional or national brands in markets where they already have a strong presence or where there is room for growth.

The review follows a wider reassessment of Stellantis’ brand strategy after the departure of former CEO Carlos Tavares in December 2024.

Since then, chairman John Elkann has been examining the long-term role of the group’s various marques.

Under the proposed approach, Citroen, Opel and Alfa Romeo could be used selectively in particular countries and market segments, supported by shared platforms, distinct styling and possible rebadging of models.

Stellantis is continuing to base its vehicle development on shared “multi-energy” platforms that can support electric, hybrid and petrol drivetrains, as expectations of a swift industry-wide transition to EVs have failed to materialise.