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SoundHound AI partners with Tencent to enhance in-vehicle voice AI globally

This partnership aims to enable access to apps, car controls, and entertainment domains and LLM-powered generative AI responses via natural speech.

Archana Rani April 23 2025

US-based voice recognition company SoundHound AI has collaborated with Tencent Intelligent Mobility to enhance voice and conversational AI capabilities within the automotive sector.

This partnership allows Tencent Intelligent Mobility to deliver dynamic, localised user experiences across global markets that are looking to offer end users with seamless handsfree experience to a range of in-vehicle applications.

SoundHound AI Asia business development vice-president Tom Park said: “We’re excited to be working with Tencent Intelligent Mobility to bring their vision for a dynamic, intuitive infotainment platform to life.

“Our voice AI will play a critical role in giving drivers safe, hands-free access to a vast range of voice-activated content, changing the way that drivers and passengers interact with their vehicles and creating the intelligent in-vehicle experience of the future.”

Tencent Intelligent Mobility will integrate SoundHound Chat AI Automotive, an advanced in-vehicle voice assistant. This integration will enable drivers and passengers to access apps, car controls, and entertainment domains and large language models (LLM)-powered generative AI responses only via natural speech.

SoundHound's conversational voice intelligence can manage intricate conversational questions and filter responses, ensuring users receive pertinent information.

The company's proprietary arbitration technology also aims to mitigate risks associated with AI hallucinations and misinformation generated by LLMs.

SoundHound, currently, provides solutions in over 25 languages to automakers worldwide.

Tencent Intelligent Mobility strategy general manager Dr Pei Shen said: “We’re thrilled to explore new user experience in the intelligent cockpit leveraging SoundHound AI’s sophisticated in-vehicle voice assistant powered by LLM.

“We share the vision of SoundHound AI to bring digital content and digital services to drivers and passengers in a safe and intuitive way.”

Last year, SoundHound AI launched its SoundHound Chat AI voice assistant with integrated ChatGPT in Peugeot, Opel, and Vauxhall vehicle brands across 11 European markets.

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