Sonos has announced a partnership with VW Group’s Škoda brand, serving as the audio partner for the brand’s new flagship electric vehicle, Škoda Peaq. As part of the collaboration, Sonos says it has ‘architected the in-cabin listening experience from the ground up, shaping how music, voice, and entertainment are experienced throughout the vehicle’.

“Sonos is built around the idea that sound should move effortlessly through the home. The car is an increasingly natural extension of that — a place where the quality of what people hear matters just as much,” said Sonos CEO Tom Conrad. “As listening flows beyond the front door, this partnership enables us to imagine how the Sonos system can too. We are excited to partner with Škoda to create a truly premium in-car listening experience for the Peaq.”

Available as part of the optional Relax Package, the Sonos premium sound experience was purpose-built for the Peaq. It says every component was engineered specifically for the vehicle, with sound shaped to ‘reflect what the artist intended’. The result, it is claimed, is ‘deep, controlled bass, a front-focused soundstage that pulls you into the music, and rich, balanced sound across every seat — all tied together by spatial audio that makes the cabin feel like a space designed for listening’.