Proton has launched the all-new Saga compact sedan, the country’s best-selling car model, based on a new in-house developed platform. Malaysia’s first national car company confirmed that it had received 10,000 orders for the new model in the five days since it opened its order book and released “tentative” prices.
Proton sold over 57,000 units of the outgoing Saga in the first ten months of 2025, making it by far Malaysia’s best-selling vehicle model. The company said the launch of the new generation Saga marks “the most significant evolution of Malaysia's best-known automotive nameplate since its debut in 1985.”
Proton confirmed that the new-generation Saga is based on its newly-developed in-house Advanced Modular Architecture (AMA) platform, reflecting the company’s growing R&D and engineering capabilities despite its heavy reliance in recent years on its strategic partner, Chinese automaker Geely Auto, for new products including the X50 and X70 SUVs and the eMAS7 and e.MAS 5 battery electric vehicles.
The all-new Saga is powered by the company’s new i-GT 1.5 engine, paired with a continuously variable transmission (CVT), with a fuel consumption of 4.9 litres per 100 km. Safety has been enhanced with nine Advanced Driver Assistance Systems (ADAS), including Front Departure Alert, Intelligent High Beam Alert, Lane Departure Warning, Lane Change Assist, Rear Collision Warning, and Rear Cross Traffic Alert, as well as six airbags. The interior comes a new 16-inch Integrated Dual Screen providing smart and connected mobility features including wireless Apple CarPlay and Android Auto.
The new Saga was launched with an introductory price of MYR 37,990 (US$ 9,200), with a five-year/150,000 km warranty and one-year free service.
Proton’s CEO, Dr Li Chunrong, said in a statement: “The all-new Saga marks a major milestone in our evolution. With full ownership of the intellectual property rights, the AMA platform reinforces Proton's growing engineering capability and opens new collaboration opportunities across the Geely Group ecosystem, potentially positioning Malaysia as a regional engineering hub for future model development.”
