Geely-owned Polestar says its global retail sales volumes amounted to an estimated 12,304 cars in Q1 2025, up 76% versus Q1 2024. The Q1 total was also stable versus Q4 2024, against what it described as a ‘challenging economic environment’.

Polestar said sales are supported by a ‘growing uptake of newer models and the ongoing transition to an active selling model’.

Michael Lohscheller, Polestar CEO, said: “We are on the right track and doing the right things. I'm pleased with the progress we are making in transforming our commercial operations. With a more active selling model, more retail partners and attractive cars, we are delivering results. At the same time, we are monitoring closely and assessing the volatile geopolitical environment and will adapt as needed.”

Polestar in the UK delivered a record-breaking 3,695 Polestars in the first quarter ‘outperforming the EV market by 161%’, it said.

Matt Galvin, Managing Director, Polestar UK commented: “Polestar is gaining serious momentum in the UK and is now a common sight on British roads.

“The success is driven by our award-winning line-up of performance EVs together with our dedicated retailer partners and team at HQ who work very hard together to produce these excellent results.”

Polestar is targeting compound annual retail sales volume growth of 30-35% for 2025 to 2027 and positive adjusted EBITDA in 2025. Earlier  this year it said Polestar 3 and Polestar 4 represent 56% of order intake in Q4 2024.

Polestar says that the second half of 2025 will see the planned start of sales of Polestar 5, the performance 4-seat grand-tourer based on Polestar’s in-house developed bonded-aluminium platform. It will also be the first Polestar to use 800-Volt technology.

A premium Polestar 7 model is planned to be manufactured in Europe.

Over time, from Polestar 7 onwards, Polestar says it will ‘gradually move from a multi-platform approach to one single architecture, reducing complexity, costs, and investments’.