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Polestar expands into Baltic region with launch in Estonia, Latvia and Lithuania

The Geely-owned electric vehicle manufacturer is introducing its products in the three countries through a partnership with Volvax Baltic, which will leverage its established retail network across the region.

Shubhendu Vimal June 02 2026

Polestar has extended its European presence by entering the Baltic markets of Estonia, Latvia and Lithuania, taking its global footprint to 31 markets.

The Geely-owned electric vehicle manufacturer is introducing its products in the three countries through a partnership with Volvax Baltic, which will leverage its established retail network across the region.

As part of the rollout, a dedicated Polestar Space is set to open in Tallinn, Estonia, in June 2026.

Additional locations are planned for Riga, Latvia, and Vilnius, Lithuania, later in the year.

Europe remains Polestar’s largest market, representing 78% of the company’s total retail sales volumes during the first quarter of 2026.

The company said the Baltic region’s charging infrastructure continues to develop.

Customers in Estonia, Latvia and Lithuania will be able to access the Polestar Charge network, which includes more than 2,800 charging points across the three countries, ranging from high-speed charging stations to local charging options.

Polestar chief commercial officer Scott Dicken said: “Expanding into the Baltic region is a natural next step for Polestar as we continue to grow in Europe, and is part of our journey to grow our sales network in 2026 to 250 locations globally.

“At the same time, we are transforming our retail network to meet customers where they are, with locations designed around test drives, making it easier for more customers to experience our cars. It is a significant achievement for a young brand like Polestar to operate in more than 30 markets.”

The market expansion comes as Polestar faces continued financial pressure despite reporting record retail sales volumes.

For the three months ended 31 March 2026, the company recorded a net loss of $383m, compared with the same period a year earlier, representing a 130.7% year-on-year increase in losses.

Adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA) loss widened to $235m from $96m in the prior-year period, with tariffs, pricing pressure and currency movements weighing on margins.

Earlier in 2026, Polestar announced plans to expand its electric vehicle portfolio with four new models scheduled for launch between 2026 and 2028 as part of its next phase of growth.

The programme will begin with the Polestar 5 four-door grand tourer, with customer deliveries expected to commence during the summer.

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