The collaborative efforts between Pioneer and Microsoft have culminated in a project aimed at what they describe as developing an advanced AI agent for the next-level in-vehicle infotainment (IVI).

Pioneer Corporation has engaged in a collaboration with Microsoft since 2023 to harness generative AI technology to innovate mobility experiences for drivers. In this collaboration, Pioneer uses Microsoft Foundry to enhance the user experience (UX) of its products and services.

In the automotive industry, connected and AI-enabled vehicles have gained prominence globally. Even in price-sensitive emerging markets, AI and digital solutions have been incorporated into a growing number of onboard cockpit systems, and drivers of entry-level vehicles are increasingly seeking enhanced UX. To meet these emerging needs, this AI agent provides improved versatility and expandability, facilitated by its scalable design and Microsoft’s AI and cloud technologies. Furthermore, it is claimed the AI agent is compatible with a diverse range of vehicles, from entry-level to premium-grade models, providing drivers of those vehicles with a more natural and sophisticated UX.

Seiji Tanezawa, Executive Officer of Pioneer, in charge of business development and strategic alliances, said: “We’re excited to partner with Microsoft to bring innovative mobility solutions to the global market. Pioneer leverages Microsoft Foundry to redefine “the freedom of mobility” by combining AI and cloud solutions, thereby delivering natural user experiences to drivers worldwide.”

Dayan Rodriguez, Corporate Vice President, Manufacturing & Mobility, Microsoft, said: “We’re confident that the integration of our leading-edge Microsoft Foundry with Pioneer’s industry-leading mobility solutions will demonstrate the future direction of mobility experiences. We anticipate that many drivers all over the world will benefit from the enhanced user experiences in a safer and more convenient environment.”