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Nissan’s global vehicle sales fall 7% in March

Total volumes were driven lower mainly by weak overseas sales.

Frankie Youd April 28 2026

Japanese automaker Nissan Motor Company reported a 7% drop in global sales to 328,860 vehicles in March 2026, including models sold under the Nissan and Infiniti brands, with sales in Japan slightly lower at 52,356 units, while overseas sales fell by over 8% to 276,504 units.

In the full fiscal year, from April 2025 to March 2026, the group’s global vehicle sales fell by 4.2% to 3,159,467 units, with sales in Japan dropping by 13.5% to 398,681 units, while overseas sales declined by 2.7% to 2,760,786 units. Sales in China increased by 1.7% to 661,748 units in the 12-month period, while sales in North America fell by 1% to 1,291,335 units, reflecting a 3.4% decline in US sales to 906,136 units, while sales in Mexico rose by almost 7% to 277,499 units. Deliveries in Europe declined by almost 10% to 317,060 units, and in other markets, combined volumes were down by almost 8% to 490,643 units.

Nissan’s global vehicle production fell by almost 4% to 2,902,992 units in the last fiscal year, with output in Japan falling by 13% to 557,576 units, while overseas volumes declined by almost 4% to 2,345,416 units. Output in the US rose by 1% to 504,812 units in this period, while in Mexico volumes fell by 10% to 611,695 units, as the company shifted some production to the US in response to the Trump administration’s trade policies. Production in China rose by 8% to 661,761 units, while in the UK output was up by 1% to 279,029 units. Production in other countries combined fell by over 5% to 288,119 units.

Exports from Japan declined by 13% to 334,706 units in the last 12 months, with shipments to North America falling by 20% to 140,734 units, while exports to other markets combined fell by 7% to 193,972 units.

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