Skip to site menu Skip to page content

Mitsubishi Motors plans return to US pickup market through Nissan partnership

In the nearer term, Mitsubishi aims to expand its US line-up from four vehicles at present to six by 2027.

Kuldeep Jha August 27 2026

Mitsubishi Motors plans to re-enter the US pickup truck segment through its alliance with Nissan.

The company set out the direction as part of its Momentum 2030 plan for the US, which it said will guide product and retail changes over the coming years.

Details were shared recently at a confidential dealer meeting attended by invited retail partners, where management outlined future model plans and broader strategic priorities.

The planned return to pickups marks Mitsubishi’s bid to move back into a segment where it currently has no presence in the US market.

The pickup initiative sits alongside a wider push to expand Mitsubishi’s range in North America, with the carmaker also putting greater emphasis on adventure-oriented and off-road-capable vehicles.

Momentum 2030 is built around four areas: electrification, a renewed and expanded product range in North America, a modernised retail sales model, and network growth tied to sustainable sales.

Mitsubishi Motors North America president and CEO Mark Chaffin said: "Mitsubishi Motors is fully committed, and the path forward for the US market is clear. This is the most comprehensive growth plan we have ever undertaken in the region, built around delivering greater value to customers, creating new opportunities for our dealer partners, and strengthening the long-term future of the brand."

In the nearer term, Mitsubishi aims to expand its US line-up from four vehicles at present to six by 2027.

The planned range includes the Outlander Sport, Eclipse Cross, all-new Eclipse Sportback EV, Outlander, Outlander Plug-in Hybrid, and a new rugged Outlander variant.

The name of the new Outlander model is due to be announced in the coming months.

Separately, Mitsubishi Motors Corporation in Japan has announced the return of the Pajero, also known as the Montero.

The company said no decision has been taken on whether that model will be introduced in the US.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close