SAIC Motor-owned MG Motor has created a new subsidiary in Switzerland that will take direct responsibility for sales, aftersales and brand operations in the country.

The new unit, called MG Motor Switzerland, replaces the brand’s previous importer-led structure with a wholly owned operation managed locally.

MG said the move reflects its “strong confidence in the Swiss market and its commitment to delivering a more integrated, agile, and elevated customer experience”.

According to the company, customers and retail partners are expected to receive uninterrupted service during the transition.

MG UK and Europe managing director William Wang said: “Switzerland represents an important market with strong long-term potential, and our continued investment reflects both our confidence in the opportunities ahead and our commitment to accelerating MG’s growth across the region.

“As we look to the future, we remain focused on strengthening our presence in key European markets while continuing to deliver innovation, accessibility, and value to our customers.”

The launch of the Swiss subsidiary follows other recent developments in MG’s European expansion, including the opening of a new European Engineering Centre and the introduction of its first mass-produced SolidCore Battery and Hybrid+ technologies.

The company has described these developments as part of its “In Europe, For Europe” approach.

Earlier this year, MG recorded its one millionth customer vehicle delivery in Europe.

MG returned to the UK market in 2011 with the MG6. It now has more than 1,300 dealer partners across 34 markets.

Recent model launches from the company include the MGS5 EV, the MG IM range, the MGS6 EV, the 2026 MG4 EV, MG4 EV Urban and the MGS9 PHEV, alongside the existing MG Cyberster.

The subsidiary announcement comes a month after parent company SAIC Motor confirmed plans to build its first vehicle manufacturing plant within the European Union, in the Galicia region of Spain, with an initial investment of around €200m ($232.9m).

That project has received strategic industrial project status from the Galician regional government.

It will include a production plant at the Outer Port of Ferrol and a separate industrial and logistics hub in As Pontes de García Rodríguez. SAIC is targeting annual production of 120,000 vehicles at the site.