China’s MG Motor has set out plans to introduce directly managed operations in the Czech Republic and Slovakia, replacing its current importer-led model in both countries.
Under the revised structure, the SAIC Motor-owned company will assume direct responsibility for sales, aftersales services and brand operations in the two markets.
MG said customers and retail partners can expect a “seamless transition”, with existing services continuing during the changeover.
The change comes after other recent investment moves by the company in Europe, including a new European Engineering Centre in Germany and the rollout of its SolidCore battery and Hybrid+ technologies, developed under its “In Europe, For Europe” strategy.
MG said it delivered its one millionth customer vehicle in Europe earlier this year.
Recent model launches from the company include the MGS5 EV, the MG IM range, the MGS6 EV, the 2026 MG4 EV, MG4 EV Urban and the MGS9 PHEV, alongside the existing MG Cyberster.
MG UK and Europe managing director William Wang said: “The Czech Republic and Slovakia represent important markets with strong long-term potential, and our continued investment reflects both our confidence in the opportunities ahead and our commitment to accelerating MG’s growth across the region.
“As we look to the future, we remain focused on strengthening our presence in key European markets while continuing to deliver innovation, accessibility, and value to our customers.”
The Czech Republic and Slovakia are the latest in a series of European markets where MG has moved to direct operations.
In July, the company set up a new subsidiary, MG Motor Switzerland, taking over sales, aftersales, and brand responsibilities in that market and replacing the previous importer-led arrangement with a wholly owned, locally managed operation.
In June, the parent company outlined plans for its first vehicle manufacturing plant within the European Union, to be in the Galicia region of Spain.
The project carries an initial investment of around €200m ($232.9m), with the company targeting annual output of 120,000 vehicles from the site.
