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Mazda’s global vehicle sales fall 10% in January

Japanese automaker reported weak domestic and overseas sales for the month.

Frankie Youd March 02 2026

Japanese automaker Mazda Motor Corporation reported a 10% decline in global vehicle sales to 91,024 units in January 2026 from 101,293 units in the same month last year, with domestic sales falling by 10.6% to 11,654 units and overseas sales declining by 10.1% to 79,370 units.

Sales in the US declined by 14% to 28,958 units and sales in China plunged by over 34% to 3,775 units, while deliveries in Europe were down by just 0.5% to 11,237 units. Sales in other markets combined dropped by 6.1% to 35,400 units.

The CX-5 was the company’s best-selling model globally in January with 25,903 deliveries, down by 3.9% year-on-year, while sales of the CX-30 fell by almost 18% to 14,368 units, followed by the Mazda 3 with a 10% decline to 11,744 units.

Global vehicle production declined by 11.6% to 93,261 units in January 2026, following a 9.4% increase to 99,018 in December. Production in Japan was down by almost 7% to 61,328 units, despite a 36% rise in CX-30 output to 8,916 units and a 30% rise in Mazda 3 production to 11,034 units, while CX-5 volumes fell by 1.2% to 24,959 units.

Overseas vehicle production fell by almost 20% year-on-year to 31,933 units in January following a 17% rise to 32,994 units in December, with CX-30 output rising slightly to 10,087 units and CX-3 production up 25% by to3,180 units, while CX-30 production plunged by 45% to 7,752 units.

Exports from Japan rose by 5.6% year-on-year to 52,848 units in January after falling by 4% to 57,223 units in December, with shipments to North America dropping by 25% to 20,033 units following an 18% decline in December, while exports to Europe continued to surge - by 135% to 19,021 units.

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