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Kia unveils new Seltos

Strengthens Kia's global SUV line-up and is Europe-bound.

David Leggett December 11 2025

Kia has unveiled the ‘all-new’ Kia Seltos, the second generation of its subcompact SUV.

The car is smaller than the Sportage and larger than the Niro and planned to be sold in European markets (including the UK) for the first time from next year.

Kia debuted the all-new Kia Seltos through an online world premiere themed, "The Protagonist." The brand film presented at the launch portrays three individuals pursuing a ‘new achievement, freedom and deeper connections with loved ones’, reflecting how the Seltos empowers drivers to realise their passions and live as the ‘protagonists of their own story’.

"The Kia Seltos has always represented best-in-class value, and the next generation model builds on that legacy with an enriched offering that resonates with the diverse passions of our customers. Its expanded global presence and abundant practical and stylish features underline Kia's commitment to meeting diverse mobility needs worldwide," said Ho Sung Song, President and CEO of Kia Corporation.

Kia says that as a strategically significant global product, the Kia Seltos has been re-engineered to offer a 'more confidence-inspiring driving experience and smarter everyday usability'. It adds that the new model combines 'authentic SUV presence with intelligent technology and enhanced comfort, setting a new benchmark in the subcompact SUV segment'.

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