Hyundai Motor Company this week unveiled its new Initium hydrogen fuel cell electric vehicle (FCEV) concept, providing a preview of a new FCEV model that the automaker plans to put into production in the first half of next year. The automaker confirmed that it will introduce the Initium concept vehicle at the Los Angeles Auto Show and Auto Guangzhou later this month.

Hyundai noted that the Initium SUV reflects its new ‘Art of Steel’ design language and encapsulates the company’s “27 years of hydrogen technology development and its clear commitment to achieving a sustainable hydrogen society.”

The head of Hyundai and Genesis Global Design, SangYup Lee, explained the company’s new design concept: “Our challenge began at the manufacturing stage, where we pushed the formability of steel to the extreme to create a form of art. With Initium, we’ve crafted a more SUV-like design that is both solid and safe, reflecting our dedication to our customers through 'customer-centric design.’”

Since the launch of the current Nexo model, Hyundai has made progress in advancing its fuel cell technology, achieving higher stack output and battery capacity. In the production version of the Initium the automaker will provide “ample” fuel storage capacity, targeting a driving range of over 650 km and a maximum power output of 150 kW which it says will “ensure a smooth driving experience in urban areas and higher speeds on highways.”