South Korean automaker Hyundai Motor Company has officially launched its Ioniq battery electric vehicle (BEV) brand in China, showcasing two concept models “developed for China” at a launch event held in Beijing ahead of the Auto China 2026 exhibition (Beijing Auto Show), which gets underway on 24 April.

At the launch event, Hyundai outlined its strategy aimed at strengthening its position in the Chinese market, saying it plans to expand the “Ioniq brand’s lineup beyond products into a mobility experience.”

The two new concept models on display included the ‘Venus Concept’ sedan and the ‘Earth Concept’, which the company said “signal the beginning of this new chapter. Both concepts highlight Hyundai Motor’s readiness for China’s new energy vehicle (NEV) market.”

Li Fenggang, CEO of Hyundai Motor’s main Chinese joint venture, Beijing Hyundai Motor Company, said in a statement: “Starting with the two concept cars unveiled today, we will continue to present products that reflect deep insight into Chinese customers and our genuine commitment to this market. Built on Ioniq’s uncompromising principles of world-class safety and quality, we will soon introduce production models that seamlessly combine the smart driving and smart cabin experiences that Chinese consumers demand.”