Japanese automaker Honda has confirmed plans to introduce a newly designed ‘H mark’ as the official symbol of its automobile business.
The new logo will appear first on upcoming electric vehicle (EV) models as well as key hybrid-electric vehicle (HEV) offerings from 2027.
Its rollout will take place in phases, covering Honda’s wider automobile lineup and extending to related business areas such as dealership sites, corporate communications and automobile motorsport activities.
In its statement, Honda said: “With a particular focus on the application of electrification and intelligent technologies, the new H mark embodies how Honda is planning to tackle the period of transformation currently being experienced by the automobile industry, ensuring it continues to deliver new value to its customers.”
First introduced in 1963, the H mark has been revised multiple times over the years.
The latest version was initially revealed alongside Honda’s next-generation electric vehicles, including the Honda 0 Series.
Honda stated that the updated design depicts two outstretched hands, representing the company’s aim to broaden the scope of mobility and respond to the evolving needs of people around the world.
The new H mark will be adopted progressively across Honda’s automobile business as part of this transition.
Earlier this month, Sony Honda Mobility (SHM), a 50:50 joint venture between Honda Motor and Japanese consumer electronics manufacturer Sony Group, unveiled a new battery-powered SUV prototype at the CES 2026 in Las Vegas, US.
SHM’s CEO, Yasuhide Mizuno, confirmed on the sidelines of the show that his company will use the new SUV prototype to develop a second production model, which it aims to launch in the US in early 2028.
Recently, Honda Motor Company reported that its global production dropped by 34% year-on-year to 218,927 vehicles in November 2025, down from 329,978 units in the same month of the previous year.
Output in Japan fell by just over 5% to 60,605 units, while overseas production tumbled more than 40% to 158,322 units.
