China’s Great Wall Motor plans a fresh push into Europe, aiming to introduce at least ten new vehicle models across the region over the next two years.

According to a Reuters report, GWM International president Parker Shi told reporters at the company’s technology centre in Baoding that the carmaker intends to widen its sales footprint to 13 European countries within the next 12 months.

The company said it is widening its line-up to cover electric vehicles, hybrids and internal combustion engine models.

According to the report, the relaunch is due to start with the Ora 5 in the first half of 2026.

The Jolion Max SUV and the H7 are scheduled to follow later this year.

GWM was one of the earliest Chinese carmakers to move into Europe, unveiling an EV-led range at the 2021 Munich motor show.

However, it failed to build momentum in the market, the report added.

Its sales in Europe fell 25.4% in 2024 and dropped by almost 30% in 2025 to about 3,500 vehicles.

Reuters reported that European marketing director Thiemo Jahnke said GWM will start selling vehicles in Italy and Spain in June, with Poland to follow in July.

The renewed effort in Europe comes as Chinese vehicle manufacturers step up their international expansion while domestic sales growth slows.

In 2025, rivals such as BYD, Chery’s Jaecoo and Omoda brands, and Leapmotor posted strong growth in Europe.

GWM said Europe is a key part of its goal to double overseas sales to one million vehicles by the end of the decade.

The automaker is also assessing a possible European production site with an annual capacity of 300,000 vehicles by 2029.

According to the news agency, CEO Mu Feng said potential locations are being considered in central and southern Europe.