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Chery to add fourth brand in the UK

Confirmed that the Lepas brand flagship L8 will be the first model for UK launch.

David Leggett February 24 2026

China-based Chery International has announced that its flagship Lepas L8 will go on sale in the UK in Q3 2026, signalling the brand’s arrival in the UK market.

The new brand will be Chery's fourth in the UK, joining Omoda, Jaecoo and the eponymous Chery brands that are already present.

The brand name Lepas combines “Leopard”, “Leap” and “Passion”, it says.

The brand also claims the L8 brings the brand’s signature design language, taking inspiration from the ‘agile, muscular contours of a running leopard, while the distinctive LED headlights are styled to echo the focused intensity of a leopard’s eye’.

There is a five-seat cabin and the L8 is built on Chery International’s all-new New Energy Vehicle (NEV) modular platform.

Full launch details, including senior leadership, route to market, and aftermarket support, will be announced ‘in the coming weeks’, Chery said.

Lepas L8
Lepas L8 interior

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