BYD has announced its new sub-brand Fang Cheng Bao. It says the brand, as the fifth in the row of the BYD brand matrix, will meet the ‘increasingly personalized needs of consumers by offering a series of unique and professional-grade new energy vehicle models’.

Fang Cheng Bao, BYD says, is a significant addition to BYD’s diversified brand matrix, following its Dynasty series, Ocean series, Denza, and Yangwang. The vehicle lineup of Fang Cheng Bao ranges from off-road vehicles to sports cars, and its initial model, a ‘hardcore SUV’ codenamed SF, is expected to launch this year.

The brand name Fang Cheng Bao translates literally as “Formula” and “Leopard” from Chinese language, symbolizing ‘the pursuit of the transformative rise and the exploration of digital realms’.

BYD says it blends the standards and rules of Formula with the agility and wild versatility of the Leopard, bringing out the ‘distinctive essence of the brand and BYD’s vision of future cars and lifestyles’.

“Many people think that the global e-mobility transition is a revolution in the automobile industry, where vehicles powered by fossil fuels get replaced by electric cars. However, from BYD, we believe this is only a minor part of the whole transition, and a greater realm is unfolding”, said Wang Chuanfu, Chairman and President of BYD. BYD said it envisions that Fang Cheng Bao serves as the prelude to the revolution.

BYD says that with an ‘attitude of always staying ahead of trends, Fang Cheng Bao and its users will decode the future of personalized car life through its diverse range of new energy vehicle products’.