Yokohama has announced the appointment of Gregorio Borgo as president and CEO of its European headquarters.

Borgo succeeds current president, Hiroyuki Shioiri, who will become chairman of Yokohama Europe, effective 10 October, 2021.

Prior to his new assignment, Borgo was COO of Prometeon Tyre Group since 2018.

During his 26 years in the tyre industry, he has held various positions at Pirelli Italy, China and Japan, among others

“With the appointment of Gregorio to the role of Yokohama’s European president, we are convinced to have the right leader to achieve our goals in the European market,” said Yokohama president, Hiroyuki Shioiri

“Throughout this year, Yokohama has merged already diverse markets into Yokohama Europe, like Austria, Belgium, Czech Republic, Germany, Poland, Slovakia. Gregorio has the multicultural experience and knowledge to team up the countries and to strive into a bright future for our brand.

“We are confident he will guide Europe into the Yokohama Transformation 2023 and beyond.”

Yokohama Transformation is Yokohama’s three-year (2021–2023), medium-term management plan, which serves as the platform for growth during the next years.

In line with the company’s CSR slogan ‘Caring for the Future,’ ESG initiatives will continue to focus on providing environmentally friendly products, achieving carbon neutrality and supporting activities in communities, which are home to Yokohama operations.