Volkswagen Group plans to electrify a revived all-electric Scout brand for a US market pickup and SUV.

It will set up an independent company to be founded to design, engineer, and manufacture a pickup and rugged SUV (‘R-SUV’) for US market.  Start of production is planned for 2026

The first prototypes are to be unveiled next year, and production is scheduled to start in 2026. The electrified Scout brand will be built upon a new technical platform concept which brings new pickup and RUV credibility beyond the existing Volkswagen Group portfolio, VW said.

Herbert Diess, CEO Volkswagen AG said: “After Volkswagen’s successful turnaround in the US, we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pick-up and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the US market.”

VW said that success in the R-SUV & pick-up segments is a key lever to increasing profitability in the U.S. and achieving the targeted market share of ten percent. Ford and General Motors have both targeted truck segments and have developed electric pickups for the US market.

Arno Antlitz, CFO Volkswagen AG added: “The company we will establish this year will be a separate unit and brand within the Volkswagen Group to be managed independently. This aligns with the new Group steering model – small units that act agilely and have access to our tech platforms to leverage synergies.”