Scott Keogh, head of Audi of America, has been named president and CEO of Volkswagen Group of America as well as head of the VW brand for the North American region.
Keogh, who joined Audi in 2006, will succeed Hinrich Woebcken who will remain with the company as an adviser.
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Keogh's successor as president of Audi of America is Mark Del Rosso, president & CEO of Bentley Motors Americas, and former chief operating officer of Audi of America.
Keogh and Hinrich Woebcken are to take up their new positions on 1 November 2018 and Del Rosso 1 December.
Keogh joined Audi in 2006 as chief marketing officer, where he led the brand to record awareness and brand strength. In 2012, he was appointed president and helped the brand achieve record customer and dealer satisfaction and doubled sales from 2010 to 2015. Previously, Keogh worked for 12 years at Mercedes-Benz USA.
Woebcken, an industrial engineer by training, was named CEO of the newly created North America region of the Volkswagen brand in January 2016 and then president and CEO of Volkswagen Group of America. He began his career with Krauss-Maffei in 1985. After holding positions in sales and marketing, he became managing director responsible for sales, marketing and after-sales with Duerr in 1997, before joining BMW as head of technical purchasing in 2004. Before joining VW, he was BMW's senior vice president, driving dynamics, and a member of the board of Knorr-Bremse. He will continue to be available to the company in the North American region as senior executive strategy adviser.
Del Rosso started his career with Toyota Motor Sales in 1991, holding various senior corporate and regional positions throughout the US for Lexus and Toyota. In 2008, he became executive vice president, COO of Audi of America and was appointed president & CEO of Bentley Motors Americas in 2017.
