Volkswagen says that by the end of September, its ID.3 car the car had received around 144,000 times in Europe and that some 50 percent of buyers were new to the brand.
“The car is an absolute hit. It appeals to customers and has shot from zero to take top positions among new registrations in a large number of countries,” says Klaus Zellmer, Board Member for Sales, Marketing and After Sales at Volkswagen.
“The ID.3 has tapped into an above-average number of new buyer groups for Volkswagen. Some 70,000 new customers are strong proof that we are exactly on the right track with this vehicle and our electric mobility strategy,” adds Zellmer.
For comparison: On average, the ratio of new customers for other Volkswagen models is around 36 percent.
In August, the car was the most popular electric car in a number of European markets including Germany, the United Kingdom, Ireland, Austria and Switzerland. Based on new registrations, the ID.3 also ranked top in Western Europe overall in August.
Some 1,200 ID.3s are leaving the production lines in Zwickau and Dresden every day, with Zwickau operating three shifts on both production lines. Moreover, production for the local market has started in Anting in China – the car will be launched on the Chinese market later this year.
For almost 80 percent of German customers, the ID.3 is the most frequently used vehicle in their household. “This underscores that the vehicle is highly suitable for daily use,” says Silke Bagschik, Head of Sales and Marketing, Product Line e-Mobility.
For most users, charging their vehicles at home is already fully carbon-neutral, VW says. Around 70 percent of them use only green electricity, either from their own photovoltaic system or from their electricity supplier – and increasingly from the new Volkswagen Naturstrom Connect. Given the fact that ID.3 production in Zwickau and Dresden is also net carbon-neutral, “we’ve come a very big step closer to achieving our goal of net carbon-neutral mobility,” according to Silke Bagschik.
VW says that by 2030, at least 70 percent of all Volkswagen’s unit sales in Europe will be all-electric vehicles – that’s substantially more than one million vehicles. In North America and China, the share of electric vehicles in sales should be at least 50 percent. In addition, Volkswagen will be launching at least one new electric car each year.