Volkswagen Group China has announced deliveries for 2018 and says that with its Chinese joint venture partners, SAIC Volkswagen and FAW-Volkswagen, the group delivered 4.21m (2017: 4.18m, +0.5%) vehicles to customers in the Chinese Mainland and Hong Kong, including 196,300 imported vehicles. This record result saw Volkswagen Group China outperform the overall passenger car market, the company says
“We have not only maintained our level of deliveries in a challenging market but also increased our market share. This performance reflects the trust and preference of customers in Group’s brands, as well as the increasing momentum of our SUV offensive. We see huge potential for the Chinese market. It is leading the way in the adoption of sustainable mobility, digitalisation and new mobility services. At every step of this revolution, we will maintain our core focus: the needs of our customers,” said Wollenstein, CEO of Volkswagen Group China and CEO of Volkswagen China Passenger Cars Brand. He added: “As the world’s automotive powerhouse, China remains our most important market. To stay at the forefront of auto development, we have to leverage the competencies and achievements that we have built up here in China.”
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Full-year deliveries for the Volkswagen brand in 2018 totaled 3.11m (2017: 3.18m, -2.1%) in Chinese Mainland and Hong Kong. Following what VW described as a ‘challenging’ second half in 2018, the Volkswagen brand maintained its position as the ‘clear number one choice for Chinese car buyers, expanding its market share’. The year 2018 also marks a milestone as the 30 millionth Volkswagen was delivered to a Chinese customer. Under its Move Forward initiative, Volkswagen is speeding up its activities in China. This year will see the launch of another 5 new models – adding to the 9 from 2018.
In Chinese mainland and Hong Kong, Audi once again closed the year with a new record-breaking figure, with 663,000 automobiles sold representing an increase of 10.9%. The sales volume has increased more than five-fold over the past ten years. In 2018, the Four Rings saw demand soar for the locally produced premium models A4 L (+42.6% to 163,300 cars) and A3 (+12.7% to 91,200 cars) in particular.
In the world’s largest sales market, Skoda delivered 341,000 (325,000,+4.9%) vehicles to Chinese customers.
Among the luxury brands, Porsche delivered around 80,100 vehicles during the 12 months in Chinese Mainland and Hong Kong, an increase of 12% and maintaining China’s position as Porsche’s strongest individual market.
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