Geely's Volvo Cars is restructuring its executive management team to place technological developments and digitalisation at the core of the company's future strategy, focus on its core global business and adapt to new ways of interacting with customers.

Bjorn Annwall, currently head of global consumer experience, will run commercial operations, responsible for developing Volvo Cars' global core business, focusing on growth and profitability.

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Annwall will head the EMEA region and oversee the global coordination of the EMEA region, the Americas region, which is led by Anders Gustafsson, and the APAC region, which is led by Xiaolin Yuan. Other functions that will form part of this cluster include customer service as well as the merged global marketing and communications team.

Lex Kerssemakers, today heading commercial operations, will head up a new cluster, direct consumer business, responsible for developing new relationships with consumers.

He will be responsible for Care by Volvo, the company's subscription service, and the stand alone unit M, the shared mobility service as well as Uptime, the company's new customer service business.

Henrik Green will continue to run research and development, and lead the product creation & quality cluster which is to be expanded with the inclusion of design and consumer and enterprise digital. This structure strengthens the linkage between Volvo Cars' consumer digital and in-car software development.

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In an unconnected move, Hans Oscarsson, head of finance, will from 1 August become chief executive officer of Geely Sweden Holding, the company responsible for the Geely group's investments in the Nordic region. His replacement will be announced later.

In addition, Thomas Ingenlath, who is chief executive officer of the stand-alone electrified performance car brand Polestar, will leave Volvo Cars' executive management team but remain responsible for group design, working with Robin Page, head of design.