Geely’s Volvo Cars said global orders for the XC40, its new small SUV, had passed 20,000 units. Deliveries to dealers started earlier this month.

Following launch in Europe and North America the new model will be launched in China at the Beijing motor show this spring.

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“With the XC40, we enter the fastest-growing segment in the industry,” said Bjorn Annwall, head of strategy, brand and retail at the automaker. “The model completes our global SUV line up, bringing the safety, connectivity and infotainment technologies known from our larger cars to the small SUV segment. These latest figures show that our customers clearly like what they see.”

The brand now has three SUVs sold worldwide in the fastest-growing segment of the automotive market, paving the way for further growth in sales and profitability.

Unlike the XC90 and XC60, the XC40 is the first model on the automaker’s new compact modular vehicle architecture (CMA) which will underpin all upcoming 40 series cars, including fully electrified vehicles and some Geely models. As the platform was developed within Geely, it provides the necessary economies of scale for this segment.

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The XC40 is also the first Volvo with a car-sharing feature, enabled via digital key technology and its connected services platform. Owners can share their car with family and friends without having to hand over a physical key.

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A new global marketing campaign for the XC40 uses a new version of the famous My Favourite Things song (originally sung in the movie by Julie Andrews) from the classic musical and film Sound of Music. The campaign version was recorded by Swedish artist Jennie Abrahamson and was released on Spotify just prior to the launch.

The marketing campaign in Europe was due to make its debut on Swedish commercial television channel TV4 at 20:25 CET today, Friday 26 January.