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August 31, 2022

Volvo Cars renames shared mobility brand

Analysis shows one shared car currently replaces the need for up to nine

By Graeme Roberts

After a successful expansion with 250,000 registered customers and nearly a million completed journeys in Sweden, M, the shared mobility brand launched by Volvo Cars, is becoming Volvo On Demand.

Volvo On Demand is claimed to be a unique mobility platform to extend the ways customers can access cars and will now be expanded beyond Sweden.

External analysis shows that one shared car currently replaces the need for up to nine privately owned cars in Swedish cities, today corresponding to an annual reduction of more than 16,000 tonnes of CO2 emissions.

It will continue to be powered by a proprietary AI-driven mobility platform at the core of which is a dynamic intent model, an architecture that allows for advanced demand prediction and supply optimisation, backed by AI-supported technology.

“Magnus Fredin, SVP of global online business, said: “Volvo On Demand is able to reach target groups that don’t necessarily want to own a car but need occasional access to one.”

Erik Jivmark, CEO of Volvo Car Mobility, added: “We expect new product offers and an international expansion to vastly expand the customer base and put us on an entirely new growth trajectory.”

Current users of the M service, launched in 2019, will find a new user interface and a refreshed look and feel in September 2022. The service will function as usual during transition.

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