Volkswagen Group’s 12 brands and their 660,000 employees are undertaking ‘#Project1Hour,’ in which they will stop work for 60 minutes to learn about climate protection and develop improvements. The initiative coincides with ‘Earth Day’ today (April 22).
The Volkswagen Group has made a commitment to the Paris climate agreement and aims to be carbon-neutral in balance sheet terms by 2050.
To achieve this, Volkswagen is focusing on the electrification of its products and CO2 reduction from the supply chain to recycling.
“Volkswagen has made a clear commitment to climate protection with its strategy and the design of its product portfolio,” said Volkswagen Group CEO, Herbert Diess.
“As a company, we are making good progress toward offering completely CO2-free mobility by 2050 at the latest. We still see a lot of potential in internal processes, our many organisational units and in individual behaviour to exemplify our corporate strategy and accelerate CO2 reduction.
“In #Project1Hour, 660,000 employees are taking the time to think about how they can advance climate protection in their environment. I look forward to receiving many suggestions from our sites around the world to accelerate our climate protection activities even more.”
In preparation for the day, employees from many brands and regions around the world have submitted short films that will be broadcast on the Group’s global social media channels on 22 April as a joint commitment to climate protection. In addition, many employees will also report on their private climate goal during the day using the hashtag, #Project1Hour.
The Volkswagen Group is combining its #Project1Hour with Earth Day on 22 April.