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January 12, 2021

Volkswagen brand triples electrified vehicle sales in 2020

The Volkswagen Passenger Cars brand delivered 212,000 electrified cars in 2020, up 158% year on year, including 134,000 battery electric vehicles (up 197%).

By Olly Wehring

The Volkswagen Passenger Cars brand delivered 212,000 electrified cars in 2020, up 158% year on year, including 134,000 battery electric vehicles (up 197%).

“2020 was a turning point for Volkswagen and marked a breakthrough in electric mobility,” said CEO Ralf Brandstaetter. “We are well on track to achieve our aim of becoming the market leader in battery electric vehicles.”

VW delivered 5.328m cars with all powertrains worldwide last year, down 15%.

December volume was off 2%.

“Despite all of the restrictions in automotive trade caused by the pandemic, we were able to maintain our global market share and even expand it in several regions,” said sales chief Klaus Zellmer.

The brand launched nine new electric and plug-in hybrid models in 2020. This took the share of BEV and hybrid vehicles in Europe to 12.4% of total VW deliveries versus 2.3% in 2019. ID.3, launched only in September, was most popular, with 56,500 units sold, followed by the e-Golf (41,300) and Passat GTE (24,000).

68,800 ID.3s were ordered in 2020 and 56,500 have already been delivered including 14,400 in Germany.

“We really hit the bullseye with the ID.3,” added Zellmer. “Even though it was introduced only in the second half of the year, it ranked in the top of the sales charts in many countries almost right away.”

VW claimed the BEV was top selling EV in Finland, Slovenia and Norway in December and top selling car overall in Sweden. The company also claimed EV leadership in the Netherlands (23.8% share) and Germany (23%).

The German fleet market share of BEV and PHEV vehicles ordered increased to 22%, up from 2% in 2018 and 5% in 2019.

VW is now launching the larger ID.4 SUV to supplement the C-segment hatchback. This will be a world car (ID.3 is not going to the US) and as an SUV is also right in line with customer trends – SUVs’ share of total VW deliveries worldwide rose from 29.8% in 2019 to 34.8% last year.

Zellmer again: “For 2021, we plan to increase our global market share.”

In addition to the hybrid offensive started in 2020, the new BEV models will also provide a boost, VW reckons. 

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