Visteon has named Markus Schupfner chief technology officer, effective 1 April, to head advanced technology development, especially advanced driver assistance systems (ADAS) and autonomous driving, as well as general product management.
Schupfner has more than 20 years of experience heading software development for global automotive suppliers, primarily serving high-end vehicle manufacturers. Based in Karlsruhe, Germany, he will be responsible for technology innovation globally at technology centres in Europe, the Americas and Asia. He will also head the supplier's new technology in the areas of ADAS, vehicle-to-vehicle and vehicle-to-infrastructure (V2X), and autonomous driving.
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"Markus has an exceptional track record in the automotive industry in infotainment and ADAS technologies and brings a high level of credibility, having worked successfully with many of the vehicle manufacturers that are driving the technology evolution," said Visteon president and CEO Sachin Lawande.
Schupfner joins Visteon from Elektrobit Automotive, recently acquired by Continental, an international supplier of embedded software and services, where, since 2014, he was executive vice president of operations, after serving four years as vice president of infotainment systems. Schupfner headed innovation, product and service developments for human-machine interaction (HMI), driver assistance, navigation, system integration, connected car and electronic control units. He achieved many successful product launches for high-end vehicle manufacturers and helped turn the company toward a lean development approach.
Prior to joining Elektrobit, Schupfner was vice president of navigation for the infotainment division of Harman International Industries, where he headed product development and pre-development for high-end navigation. He previously spent 12 years at Siemens VDO and Siemens, responsible for system architecture and technology development of high-end navigation systems.
Schupfner has obtained several patents for embedded navigation software.
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