New vehicle sales in Vietnam continued to plunge in January 2023, by 53% to 13,998 units from 29,675 units a year earlier, according to wholesale data released by the Vietnam Automotive Manufacturers Association (VAMA).
The market last month came up against strong January 2022 data – when buying activity rebounded following Covid lockdowns in 2021.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The country’s economy expanded 8% in 2022, driven by 10% growth in service sector activity, with vehicle sales up 29% to a record 358,063 units.
VAMA data did not include sales of some brands, including Mercedes-Benz, Hyundai and domestic startup VinFast. Sales of passenger vehicles, which surged by 40% last year, fell by 54% to 11,170 units in January while sales of commercial vehicles were down by 45% at 2,828 units.
Truong Hai (Thaco) group, the local assembler and distributor of Kia, Mazda, Peugeot and BMW-Mini, and commercial vehicles, reported a 59% plunge in group sales to 4,696 units in January.
This included a 62% drop in Kia sales to 2,075 units; a 49% fall in Mazda sales to 1,679 units; and an 81% plunge in Peugeot sales to 220 units; while Thaco truck sales were down by 59% at 511 units.
Toyota reported a 53% sales increase in sales 3,023 units in January; while Ford sales surged 131% to 2,360; Honda 1,494 (-60%); Mitsubishi 1,145 (-68%); and Suzuki 855 (-52%).
VinFast began shipping the VF8 to the US in November with the first deliveries now expected by the end of February.