Quiet kids. A comfortable seat. A secure place to stow your gear. Effortless acceleration. Traffic reports on demand. A ketchup-proof interior. Better gas mileage. Style that suits your personality.

Is this too much to ask from a vehicle? Absolutely not. In fact, it’s not too much to ask from YOUR vehicle.

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Believe it or not, a wealth of accessories are available that can improve the quality of the time you spend behind the wheel. And now it’s fun and easy to explore the possibilities online, at www.enjoythedrive.com.

Enjoythedrive.com is the brand-new consumer Web site from the Specialty Equipment Market Association (SEMA), the “voice” of the nation’s custom auto products industry. The user-friendly site lets consumers browse through accessories according to their lifestyles, interests or concerns-whether they know a little or a lot about automobiles.

“Enjoythedrive.com is about discovering the possibilities,” said Chris Horn, SEMA’s vice president of consumer affairs. “Parents looking to make their vehicles safer for the kids, outdoor and sports enthusiasts looking for a better way to stow gear, commuters looking for more comfort and convenience options, and even young people looking to express their personalities through their vehicles can explore their options on www.enjoythedrive.com.”

The site doesn’t try to sell consumers anything. Instead, the focus is on education and entertainment, with articles on subjects like how to choose the right tires or avoid an accident, an illustrated glossary of automotive products and terms, an “ask the experts” feature, discussion groups, links to manufacturers’ web sites and much, much more.

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For more information on www.enjoythedrive.com or on the wide variety of automotive accessories available today, contact SEMA Consumer Affairs at 1575 South Valley Vista Drive, Diamond Bar, CA 91765.

About SEMA
SEMA represents the $21.2 billion specialty automotive industry. The trade association is composed of nearly 4,000 member companies nationwide, and is the authoritative source of research data, trends and market growth information to automakers and the specialty auto products industry. This industry provides appearance, performance, safety, comfort, convenience and technology products for passenger cars, minivans, pickups, SUVs and recreational vehicles. It’s a specialty market as old as the automobile and as new as today’s cutting-edge technology.