EWRX Boosts Exposure Via Marketing Alliance Program With Katiesoft
EWRX Internet Systems Inc. (OTC Bulletin Board: EWRX www.ewrx.com ) today announced it joined the Katiesoft Marketing Alliance Program to boost exposure and take its automotive e-Communities to Katiesoft’s user base of more than one million software downloads. The unique technology and alliance is an innovative, no-cost, online marketing program that offers free downloads of the Katiesoft web browser to EWRX e-Community members in exchange for introducing other Katiesoft users to the EWRX family of automotive e-Communities.
“ClassicCar.com and ClassicTruckShop.com were built into the largest e-Communities of their kind via award-winning content and on-line guerrilla marketing. The Katiesoft alliance fits that model perfectly and will continually expose SpeedWRX.com, and our emerging portal, MotorWRX.com, and all our e-Communities, to a large and growing base of Katiesoft users,” said Carl LaFlamme, vice president of marketing for EWRX.
EWRX has placed a Katiesoft download banner on its automotive e-Communities. Each time the browser is downloaded, and each time the browser subsequently connects to the Net, the appropriate EWRX web site will be displayed to one of Katiesoft’s other users. Additionally, SpeedWRX.com is a featured sports web site in the Katiesoft toolbar. The Katiesoft browser, recently highlighted by Reuters/Livewire as a unique and valuable Internet tool at Internet World 2000, displays four simultaneous web pages. Users that track stocks, participate in their favorite e-Communities, or merely surf the web, can receive dynamic information in each of the four web window panes. EWRX e-Community members will always see their favorite automotive e-Community or the MotorWRX.com portal, and other Katiesoft users will have EWRX e-communities added into one of the four panes.
“We are very please to add EWRX’s e-Communities to our growing base of strategic partners,” said Eric Hansen, vice president of marketing for Katiesoft. “Their automotive sites — ClassicCar.com, SpeedWRX.com, ClassicTruckShp.com, and all the rest — deliver valuable content for their users. Our innovative browser will enhance the online experience of their current members, while significantly boosting exposure and traffic from new users.”
The EWRX family of automotive web sites now has 250,000-plus unique monthly users, with a target of one million by the end of the year
ABOUT EWRX (pronounced e-works)
EWRX Internet Systems Inc. builds e-Community and e-Business web sites in the $24 billion specialty automotive aftermarket. EWRX is building MotorWRX.com, a comprehensive B2B2C vertical Internet portal to unify this market. EWRX owns the largest classic car and classic truck communities on the Internet, and is a major presence where the automotive market meets the Net.
Through its subsidiary, North Fork WebWRX Inc., the leading web site developer in the specialty automotive aftermarket, EWRX provides high-end web site design, Internet database software and services, custom e-Business solutions, and Internet marketing consulting.