Chrysler Chief Dieter Zetsche said yesterday that he could not foresee Toyota ever eclipsing Chrysler for the number 3 spot in the North American market, according to an AP report. The attributed remarks were made at an industry conference.

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Zetsche is reported to have said, ‘I see no scenario whatsoever where Toyota will pass us in share.’

Echoing comments made recently by Schrempp, the AP reports says that Zetsche again criticised the continuing incentives war in the North American market.

Toyota’s share of the 2001 US light vehicle market – in fourth spot – was 10.1%, against 13.2% for Chrysler in the number 3 spot. Toyota sales were up 7.5% in 2001 versus a 9.9% decline for Chrysler.

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