Sirius satellite radio has announced that Toyota will offer Sirius, as both a post-production and dealer installed option, in nine models beginning in February 2005.
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The Toyota models include: Camry, Solara (including Solara Convertible),
Land Cruiser, Lexus LS 430, Lexus ES 330, Lexus LX 470, Scion xA, Scion xB and Scion tC.
Toyota joins a number of manufacturers offering the radio reception system in its models, including Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jeep, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Porsche and Volkswagen.
“We are very excited that Toyota will be offering SIRIUS as both a post-production and dealer installed option in their quality vehicle line-up,” said Mel Karmazin, CEO of Sirius. “It goes without saying that Toyota is one of the most successful premier auto manufacturers in the world, offering vehicles of exceptional reliability and performance. We believe that Sirius and its premium programming, will complement Toyota’s well-earned reputation, and will add to its ability to offer customers even more of an enhanced driving experience.”
Roger Penske, Chairman and Chief Executive of United Auto Group, the second largest publicly-traded automotive retailer in the US, said: “This is terrific news for our many Toyota customers. At our Toyota and Lexus dealerships throughout the country, we are focused on giving customers the very best in service and premium content as a part of our partnership with Sirius Satellite Radio.”
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