Toyota expects US vehicle industry sales in August to be similar to July’s strong levels and hit an annual rate of 17 million, a top Toyota US official told Reuters.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“We are anticipating a strong industry for August,” said Bob Carter, vice president of sales at the automaker’s US division. “Our expectation is for a similar level (to July). “We are right on our plan for August.”


Reuters noted that automakers are scheduled to report their light-vehicle sales for August, which has two selling days less this year, on September 1.


Buoyed by high incentives, industry-wide light-vehicle sales reached a seasonally adjusted annual rate of 17.2 million for July, off 1% from a year earlier, the report noted.