General Motors on Wednesday said it was enhancing its consumer incentives programme to help lure customers into showrooms in October, Reuters reported.
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The news agency said the new deals include cash rebates of up to $US4,500 on some models and interest-free loans for up to five years for purchases of most 2003 and 2004 model-year passenger cars.
Reuters noted that GM has led Detroit’s profit-eroding incentive war for the past two years as it sought to bolster demand for new vehicles and offset lacklustre economic growth.
