2000 CBLT, a leading provider of e-business products and services to the automotive industry, today announced it has signed a new agreement with Kelley Blue Book, the Internet’s leading source for new and used car value-pricing reports.
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Book’s PriceLink online appraisal service for new and
used vehicles to its automotive dealer clients, enabling dealers to provide
complete vehicle pricing directly on their Web sites rather than transferring
consumers to the Kelley Web site. Previously, Cobalt offered a version of PriceLink
that only included used car prices.
"Through this new agreement
with Kelley Blue Book, Cobalt is helping auto dealers keep consumers on their
Web sites by providing the information online shoppers want most, accurate new
and used vehicle prices," said John Holt, president and CEO of The Cobalt
Group. "Kelley Blue Book’s PriceLink is a valuable tool, from a trusted
source, that helps Cobalt build one-stop, full-service online dealerships for
our dealer customers."
The PriceLink appraisal
service guides car owners through a virtual walk-around of their vehicles and
asks them to provide detailed information about every aspect of their vehicle,
including mileage, a checklist of the vehicle’s features, an evaluation of the
vehicle’s condition (with an optional 27-question appraisal form), and the consumer’s
zip code. Using this information, PriceLink provides an accurate review of the
vehicle and its trade-in and retail values. Consumers can also look up invoice
and MSRP pricing for new cars they are considering. Dealers are able to display
any combination of pre-owned values (retail and trade-in) and new vehicle values
(MSRP and invoice).
"Through Cobalt’s large
dealer network, millions of online car shoppers will have more convenient access
to Blue Book, America’s most requested vehicle pricing information," said
Stephen Henson, vice president of marketing and business development for Kelley
Blue Book. "The addition of PriceLink to Cobalt dealer Web sites increases
consumer confidence in new and pre-owned vehicle purchase decisions, while keeping
them in close contact with their preferred dealer."
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The PriceLink appraisal
service is available to all Cobalt dealer customers.
About the Cobalt Group
The Cobalt Group(TM) CBLT,
headquartered in Seattle, is a leading provider of e-business products and services
that help automotive dealers and manufacturers effectively manage their businesses
online. Cobalt’s suite of e-business solutions includes Web services, Web site
hosting, e-commerce applications, Internet-based customer relationship management
applications, data management, and best practices training and consulting.
Nearly half of the nation’s
auto dealers use Cobalt’s technology, including nearly 6,400 Web services clients,
and nearly 10,000 PartsVoice(R) (www.partsvoice.com)
clients. Cobalt’s e-business products and services are endorsed by 15 automotive
manufacturers and more than 50 of the 100 largest dealer groups in the United
States.
Cobalt operates MotorPlace.com(TM)
(www.MotorPlace.com), a business-to-business
information and e-commerce exchange where auto dealers can find the latest news,
software applications to improve their business operations, parts locating tools
and a wholesale vehicle exchange. Cobalt also operates DealerNet(R) (www.dealernet.com),
one of the most widely visited consumer automotive information portals on the
Web. Cobalt owns IntegraLink Corporation, the auto industry’s premier provider
of auto dealer data collection and reporting services. Cobalt offers Web site
services that are endorsed by the National Automobile Dealers Association.
Cobalt has offices in Seattle,
Wash.; Portland, Ore.; Detroit, Mich.; Columbus, Ohio; and Austin, Texas. For
more information, please visit www.cobaltgroup.com
or call 800/909-8244.
About Kelley Blue Book
Since 1926, Kelley Blue
Book has been the nation’s de facto standard in automotive pricing and value
information. As an automotive icon, Kelley Blue Book maintains some of the strongest
brand equity and name recognition in the world. Today, as the nation’s most
popular automotive web site, kbb.com attracts 3 million unique visitors a month
generating over 21 million pricing reports on new and used vehicles. Kelley
Blue Book continues to enhance the consumer experience positioning the company
as a one-stop shopping guide for the car buyer. For more information, please
visit www.kbb.com.
