More than 70 percent of respondents to a recent online survey conducted by CarMax the US’s largest retailer of used cars, indicated that getting a fair price without haggling is more important than negotiating the price when choosing where to buy a new or used vehicle.
Go deeper with GlobalData
“For 14 years, our consumer research has indicated that a majority of car shoppers prefer not to haggle when buying a car if they can get a fair price in a no-haggle environment,” said Austin Ligon, president and chief executive officer of CarMax.
“However, shoppers often do not realise that a true no-haggle offer involves more than just the price of the car. A true no-haggle offer includes a low, no-haggle price on all four major components of the car purchase: the price of the vehicle, the price offered on a trade-in, the price of the financing, and the price of other add-on products, such as extended service plans.”
“For those car shoppers who believe they can negotiate a lower price, they should beware of a car price that is too good to be true,” said Ligon. “If the price is too good, you may not be getting a fair price for your trade-in, or you may be paying too much for financing or other add-on products.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
