More than 70 percent of respondents to a recent online survey conducted by CarMax the US’s largest retailer of used cars, indicated that getting a fair price without haggling is more important than negotiating the price when choosing where to buy a new or used vehicle.
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“For 14 years, our consumer research has indicated that a majority of car shoppers prefer not to haggle when buying a car if they can get a fair price in a no-haggle environment,” said Austin Ligon, president and chief executive officer of CarMax.
“However, shoppers often do not realise that a true no-haggle offer involves more than just the price of the car. A true no-haggle offer includes a low, no-haggle price on all four major components of the car purchase: the price of the vehicle, the price offered on a trade-in, the price of the financing, and the price of other add-on products, such as extended service plans.”
“For those car shoppers who believe they can negotiate a lower price, they should beware of a car price that is too good to be true,” said Ligon. “If the price is too good, you may not be getting a fair price for your trade-in, or you may be paying too much for financing or other add-on products.”
