At the mid-year mark for 2000, the automotive industry in Canada is on pace to set a record in truck sales. Ford of Canada experienced one of its best year-to-date performances in truck sales ever at 101,119 units – second only to last year’s record. For the month of June, Ford of Canada’s truck sales hit an all-time high at 20,675 units.

“Canadians appreciate the versatility of trucks since many households rely on a single vehicle. For example, the average number of vehicles per household is 1.4 in Canada, compared to 2.2 in the United States. Canadians simply need their vehicles to do more,” said Torrey Galida, Vice President, General Marketing, Ford Motor Company of Canada, Limited.

“The need for functionality combined with the fact that Canadians are feeling more financially confident is helping to power a strong truck market,” Galida said. This momentum is expected to continue during the final six months of 2000 based on economic forecasts calling for continued growth in disposable income and low unemployment in Canada, he added.

Consumer Confidence Boosts Lincoln The positive consumer climate has also led to strong sales for Lincoln over the first six months of 2000. Sales of 3,607 units for Lincoln during the first half of this year mark a 43 per cent increase over the same period last year. Lincoln sales for June were up eight per cent compared to the same month last year with both Lincoln LS and Navigator weighing in with their best June ever.

Mid-Year Sales Combined car and truck sales for Ford of Canada were up 3.5 per cent for the first six months of 2000 at 157,338 units, compared to the first half of 1999.

In cars, total sales at the mid-year mark were 56,219, up 16.6 per cent compared to mid-year 1999. For the first six months of this year, Ford Focus sales totaled 26,175 — 103 per cent higher than sales of the three cars it replaced over the same period last year.

Mid-year trucks sales were down by 2.6 per cent at 101,119 units, compared to last year’s record-breaking 103,806 units. Ford Windstar, F-Series and Explorer all turned in strong performances for year-to-date sales, again, second only to the first half of 1999.