Pickups Plus, Inc. (OTCBB:PUPS), a national retailer and franchiser in the $30 billion a year accessories market for trucks and SUVs, is enhancing its commitment to identify and develop franchise opportunities.

“Our goal is to become the No. 1 provider of accessories to drivers of pickups and SUVs,” said Pickups Plus President John Fitzgerald. “Clearly, franchise development is the key to attaining that goal, and that’s why we are assembling a proven management team to focus on that aspect of our business.”

Fitzgerald announced that Jeff Schwoeppe will assist Brian Glover in franchise marketing and development.

“Brian has more than 10 years of experience in retail marketing, and Jeff brings a wealth of business expertise to Pickups Plus,” Fitzgerald said. “We’re confident this team will enable Pickups Plus to grow and flourish, and we know their commitment to quality will serve the company, our investors and our customers exceedingly well.”

Glover, a former franchisee himself and currently director of franchise sales, said Pickups Plus delivers both opportunity and support to entrepreneurs.

“Pickups Plus is in the right business at the right time,” Glover said. “The popularity of pickups and sport utility vehicles has never been higher, and Pickups Plus already has established itself as the place to go for expert advice, great merchandise, quality service and professional installation. Also, the Pickups Plus business system is polished and professional, and franchisees receive ongoing marketing and promotional support.”

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Schwoeppe, Assistant Director of Franchise Sales and Store Operations, will be responsible for ongoing support as well as initial training.

“Pickups Plus has a track record of growth, and the company plans to continue its aggressive expansion,” Schwoeppe said. “I’ll make sure that growth occurs with the same attention to franchise detail that has become a hallmark of Pickups Plus.”

Pickups Plus has 11 stores nationwide that cater to owners of trucks and sport utility vehicles. Already a market leader in the truck and SUV accessory market, Pickups Plus plans to expand to six new markets around the country this year.

About Pickups Plus

Pickups Plus, Inc., is a retailer and franchiser of stores devoted exclusively to the sale and installation of accessories for pickup trucks and sport utility vehicles. Through company stores and select franchises, Pickups Plus intends to become the national leader in providing accessories for pickups and SUVs. Pickups Plus is located on the Web at www.pickupsplus.com.

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Exchange Act of 1934, as amended by Public Law 104-67 and is subject to safe harbor created by these sections Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements, which involve numerous risks and uncertainties Past performance is not necessarily indicative of future results.