Online car buyers guides AutoTrader.com and Edmunds.com are now partnering to provide used car shoppers with enhanced research and purchase options.
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Car shoppers doing research on Edmunds.com can now click directly into AutoTrader.com’s inventory of 2.5 million used vehicles while those who use Edmunds’ used vehicle appraiser to determine the price of a used vehicle they intend to sell can now easily list their vehicle for sale on AutoTrader.
“Our relationship with Edmunds.com will help consumers go from shopping to buying faster and more easily, and give dealers who advertise with us access to an audience of 12.3 million in-market car shoppers,” said AutoTrader CEO Chip Perry.
“As we continue to syndicate our website content to other sites, we will make it possible for them to also provide their visitors with this benefit,” added Edmunds’ business development head Seth Berkowitz.
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