This month’s new vehicle sales in the US are expected to fall to 1.2m units, a 9% decrease from October 2004 (when adjusted for one less selling day this year), according to analyst Edmunds.com.

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The combined monthly US market share for Chrysler, Ford and General Motors domestic nameplates is estimated to be 53% in October, a record low, down from 54.8% in September.


Chrysler will sell 159,000 units in October, down 6% compared to October 2004 and down 9% compared to September 2005. This would result in a new car market share of 13.2% for Chrysler in October, up from 12.8% in October 2004 and unchanged when compared to September.


Edmunds predicts Ford will sell 203,000 units in October, down 22% compared to October 2004 and down 2% compared to September 2005. This would result in a market share of 16.8% of new car sales in October for Ford, down from 19.5% in October 2004 but up from 15.6% in September.


GM will sell 277,000 units in October, down 19% when compared to both October 2004 and September 2005.  GM’s market share is expected to be 23% of new vehicle sales in October, down from 25.7% in October 2004 and down from 25.9% in September.

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“The payback from the incentive-driven summer sales was delivered in October. Fewer new model launches, combined with lower incentives spending by the manufacturers and the continuation of high gas prices resulted in a dramatic decline in showroom traffic, particularly for the domestic brands,” said Edmunds’ industry analysis head Jesse Toprak.


This month, Honda is predicted to sell 122,000 units, up 11% compared with October 2004 and up 1% compared with September 2005. Its market share is expected to increase from 9.2% in September to 10.1% in October.


Nissan is predicted to sell more than 85,000 units in October, down 2% compared to October 2004 and down 9% from September 2005. Nissan’s market share is expected to be 7.1%, unchanged from last month.


Toyota is expected to sell 178,000 units, up 4% compared to October 2004 and unchanged compared to September 2005, resulting in an increase in market share from 13.5% in September to 14.8% in October.