Nissan North America has launched a Spanish website with features mirroring the English version.
Go deeper with GlobalData
In a statement the company said the launch of the site supports its “commitment to diversity and inclusion” and notes that, according to the US Census Bureau, the Hispanic population grew by 60% in the last decade making Hispanics the largest ethnic minority group in the nation.
“The Hispanic market represents a significant portion of our customer base and we want to provide the right tools to help our customers gain easy access to Nissan products and information,” said Samuel Lopez, the manager of Hispanic interactive marketing for Nissan.
Nissan en Espanol is modelled after the existing corporate web site in English.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
