Torrance, California-based Toyota Motor Sales USA is airing a new TV commercial for the zero emission, all-electric RAV4-EV that required more than 6,000 square feet of grass, hundreds of wild flowers and other foliage before filming could start.
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Director Patrick Murphy from visual effects and design company A52 and team had one day to turn a barren hill into a green paradise.
The spot gives viewers a look at a transforming city skyline and is one of several components of the RAV4-EV campaign, initially launched in February, when the vehicle became available to retail customers in California.
Through a 360-degree view of the RAV4-EV, a lifeless meadow in the background becomes a thriving environment. The skyline’s reflection in the window of the RAV4-EV reveals a glimpse of what Toyota thinks a US city could look like if everyone drove a zero emission vehicle.
The 30-second spot highlights the advanced technology vehicle, which can help keep the air clean by using electric power.
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By GlobalDataAfter the smog clears, trees grow, flowers bloom, the sun shines and the voice-over says, “The car won’t help you get a better table at a fancy restaurant … It has, however, one quality most automobiles can’t claim: It will make the world a better place to live.”
