Torrance, California-based Toyota Motor Sales USA is airing a new TV commercial for the zero emission, all-electric RAV4-EV that required more than 6,000 square feet of grass, hundreds of wild flowers and other foliage before filming could start.
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Director Patrick Murphy from visual effects and design company A52 and team had one day to turn a barren hill into a green paradise.
The spot gives viewers a look at a transforming city skyline and is one of several components of the RAV4-EV campaign, initially launched in February, when the vehicle became available to retail customers in California.
Through a 360-degree view of the RAV4-EV, a lifeless meadow in the background becomes a thriving environment. The skyline’s reflection in the window of the RAV4-EV reveals a glimpse of what Toyota thinks a US city could look like if everyone drove a zero emission vehicle.
The 30-second spot highlights the advanced technology vehicle, which can help keep the air clean by using electric power.
After the smog clears, trees grow, flowers bloom, the sun shines and the voice-over says, “The car won’t help you get a better table at a fancy restaurant … It has, however, one quality most automobiles can’t claim: It will make the world a better place to live.”
