Mitsubishi will start selling cars and trucks in Mexico in January through existing Chrysler dealers, the Detroit News reported.
Go deeper with GlobalData
The newspaper said that Chrysler dealers awarded a Mitsubishi franchise by DaimlerChrysler, which owns 37% of the Japanese car maker, will be required to build separate showrooms. Chrysler has 122 Mexican dealers, the Detroit News added.
Mitsubishi Motors America president and chief executive Pierre Gagnon said that Mexicans’ 900,000 new vehicle purchases made the country “a critical market for Mitsubishi Motors’ global expansion,” the report said.
Mitsubishi will enter the Canadian market next month, well ahead of schedule, with more than 30 dealers open for business.
The plan for Canada anticipates a first-year sales volume of 20,000 vehicles and a network of independently owned and operated Mitsubishi dealerships that will grow from 51 stores in 2003 to 150 by 2007.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
