In support of the debut of the all-new 2003 Mercedes-Benz E-Class, Mercedes-Benz USA (MBUSA) is kicking off an eight city ‘national lifestyle launch event’ called E-Motion to introduce clients and prospects to the next-generation E-Class.

MBUSA says that in a casual, lifestyle-oriented environment, guests will be able to test drive the all-new E320 and E500 sedans. They will also be able to treat themselves to spa treatments, gourmet food prepared by celebrity chefs, fashion previews and a home entertainment experience.

“E-Motion complements our E-Class theme ‘Experience. Unlike Any Other,’ by inviting people to experience style, luxury, performance, and innovation,” says Dave Schembri, Vice President of Marketing for MBUSA.

“These events create a relaxed and unique environment to communicate the core values of our all-new E-Class to consumers.”

E-Motion commences on August 16 at the Lyndhurst Castle in Tarrytown, NY.

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At every E-Motion venue, guests will also be able to experience spa treatments and makeovers provided by Saks Fifth Avenue, a Home Theater presentation by Sony Electronics, and an Outdoor Kitchen demonstration by KitchenAid.

MBUSA also says guests will receive a preview of the newest autumn fashions and consult with Saks Fifth Avenue’s shopping advisors. Special services such as make-up touch ups and Precision skin care analysis will be provided by Chanel, as well as hand, neck, shoulder and back massages.