The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: AUD) Mazda North American Operations has selected ADP® Dealer Services to provide more than 2,400 copies of Reflection®emulation software from WRQ®on new dealer communication system PCs in U.S. and Canadian Mazda dealerships.

The Reflection software lets dealers access their Mazda applications as well as their ADP Elite(TM) dealer management system (DMS) in an easy-to-use and navigate Windows® environment. The software will be pre-loaded on PCs that Mazda will lease to its dealers.

“By using Reflection on the DCS PCs, Mazda and ADP now offer Mazda dealers a single desktop solution that enhances distributor communication and improves access to their ADP DMS. It’s the most powerful, stable and secure emulation software available,” said Michael Sailor, Vice President, Manufacturer Solutions and Consulting, ADP Dealer Services.

Reflection is already the host access solution for ADP’s Elite dealer management system.

Mazda North American Operations is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., Mazda North American Operations has over 750 dealerships nationwide.

About WRQ

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

WRQ develops and markets high-quality software and services that IT managers need to enable the e-business infrastructure in complex environments. WRQ offers a comprehensive suite of solutions including award-winning terminal emulation, leading-edge enterprise application integration and end-to-end Web system management. Providing access to enterprise applications and information and managing the Web environment, WRQ solutions help our IT customers consistently deliver the experience their e-customers expect. WRQ, Inc. has been one of the top 20 PC software companies in the U.S. for the past seven years (Soft-Letter) and is ranked among the top 30 companies to work for in the U.S. by Fortune magazine. Established in 1981, WRQ has offices throughout the world and distributes products in more than 50 countries. For more information, contact WRQ at 1500 Dexter Avenue North, Seattle, WA 98109. Phone: 800.872.2829 or 206.217.7100. Fax: 206.217.0293. E-mail: Web:

About ADP Dealer Services

ADP Dealer Services Group provides integrated computing solutions to more than 18,000 automotive and truck dealers throughout the United States, Canada and Europe. ADP Dealer Services Group is the third largest business unit of Automatic Data Processing, Inc. (NYSE: AUD – news). ADP, with more than $6 billion in annual revenues and more than 450,000 clients, is one of the largest independent computing services firms in the world. More information on ADP and ADP Dealer Services Group is available via the Internet at and